Brand SOOSUL

SOOSUL cosmetic use the SangHwang mushroom(Phellinus Linteus) as a main component

SOOSUL Story

SOOSUL Story
Company introduction Established in 2002, our company has been about unique SangHwang mushroom components and its extract, and in respect of these activities, we obtained a variety of certificate of patents such as anti-acne, anti-aging and whitening on this mushroom extracts, which is cultivated organically grown in Korea. Also we have been selected by the government as one of the leading company in recognition of the innovative R&D capability. So we’ve been performing government’s strategic task about developing traditional Korean herbal components. As the result of R&D, we use those extracts, such as SangHwang mushroom & more than 10 Korean natural herbal extracts, as main components to all of our products. We’ve distributors in more than 15 countries and 7-branchs in foreign markets.
Brand SOOSUL SOOSUL is the herbal cosmetic brand containing certified organic ingredient cultivated Sang-Hwang mushrooms.
Sales Channels
THE SHILLA, SHILLA IPARK, HYUNDAI DEPARTMENT STORE GROUP, Wishh!, LOTTE DUTY FREE, Carrefour, LOTTE DEPARTMENT STORE, Sweetmay:, PHARMSNET
Origin of SOOSUL

SangHwang mushroom is well-known as a precious medicinal ingredient with excellent anti-cancer effect and as a herb of eternal youth resurrecting the dead according to an ancient book “Bonghwangrok”. It is also recorded as Sangmogi (mulberry tree mushroom) in the part of Tangaek of the book “Donguibogam”. In addition, its shape looks like a mud lump at the early growing stage and then a tongue sticking out from a tree stump after the growth and it is thus called Soosul(tree tongue).

soosul product image
Background of SangHwang Mi-In SOOSUL products

Traditional oriental herb cosmetics developed in cooperation with the diverse and famous Universities & Research Center on the basis of skin effects such as Anti-aging, Whitening, Moisturizing and etc of SangHwang mushroom patented by SangHwang Mi-In (SangHwang mushroom, ginseng and other high-priced oriental herbal ingredients).

What is SangHwang Mushroom?
1

Dictionary definition A mushroom of the family Phellinaceae, order (Aphyllophorales), Basidiomyces. Scientific name : Phellinus linteus / Classification : Basidiomyces, Aphyllophorales, Phellinaceae / Origin : Korea Japan Australia and North America / Size : cap diameter 6~12cm, thickness 2~10cm

2

Examples of domestic distribution Sang-Hwang mushroom for general cultivation has been traded as about one million WON(KRW) per kg, and high-quality natural Sang-Hwang mushroom is seldom distributed in the country but if traded, it is about 3 to 10 million WON(KRW) for even small amounts. (Source: JoongAng Ilbo)

3

Current sales status of Sang-Hwang mushroom Currently, domestic natural mushrooms are rarely available and its price is about 10 million WON(KRW) / 1kg, and even cultivated Sang-Hwang mushroom is traded as 500 thousand WON(KRW) / 1kg. The only supplier of natural mushroom in the peninsula is North Korea, but imported products are difficult to evaluate for its genuineness and mostly imported by peddlers through China.

4

Various research results Research papers and reported data: Reference data for research results of Sang-Hwang mushroom’s effects Ancient Literature data: “Herb of eternal youth reviving the old” according to “Bonghwangrok”, “A precious medicinal ingredient with efficacies in uterine bleeding, colporrhagia, intestinal hemorrhage, menstrual irregularity, gastrointestinal dysfunction, detoxification, and arthritis” according to “Dong-Eui Bogam”. Domestic cases: many studies have been performed and reported the functions of skin anti-aging by suppressing the generation of harmful free radicals in the body, which is more excellent than those of the existing antioxidants (many research papers on anti-cancer effects) Foreign cases: Many analytical studies on anti-cancer effects of Sang-Hwang mushroom have been actively performed and reported in foreign countries including Japan.

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